What Makes a Law Firm Website Template Effective?

lawyer websiteDeciding on a template for your law firm’s website is an important business decision. First of all, you need to recognize that your firm’s site is an investment. Thus, you’ll need a good strategy to make the site a success. This involves understanding the subtle nuances of web design and optimization. We’ll take a look at the characteristics that make a law firm website template effective.

Know What You Want

goalThink hard about what you want to accomplish when buying a template. Each design suits a particular purpose. When you pick the wrong one, it could lead to unsatisfactory results. Start off by exploring what your goals are. Are you using the website as an information portal for face to face clients? Are you trying to get new clients from internet search engines? Figuring out your expectations beforehand can help you select the right template.

Use Quality Content

contentA website without engaging content will result in failure. Content, such as articles, blogs and photos are the heart of law firm sites. Unique content is what distinguishes your site from other law firm website templates. Posting quality content shows potential clients why they should choose you. Use this opportunity to introduce your firm to someone new.

Focus on Client Needs

checklistLaw firm sites need to show the general public how the firm can help. Be sure to show potential clients how you can provide services that they need. Use your law firm website template to show your expertise in a particular area. Some law firm website templates give you space to list your experience. You may also be able to add accomplishments, such as case victories. This information can be helpful to a client looking for the right fit.

Get Personalized Assistance

growthLaw Site Express has a wide variety of templates to suit any purpose. With proper planning, you can use your site as an effective marketing tool. See how templates like Success, Listen and Collaborate can fit your website needs. Contact Law Site Express for more information.



Law Site Express was established in 2001 with the focus of providing fantastic websites for attorneys at the right price. They also perform legal SEO services for select clients. They will not market to their client’s competitors, which ensures complete loyalty and focus for each client. Call (800) 932-8242 to speak to owner Daniel Todd or his staff about your legal website design and marketing needs. They will give you a free design and or detailed marketing strategy before you commit.