What Makes a Great Lawyer Website?
Creating a website just for the purpose of having one should not be the sole reason for a lawyer to acquire one. There should be a purpose, goals, and objectives. Different lawyers have different intentions as to why they want to have a website, but the ultimate goal should be to get more clients and to retain the existing ones.
The website is the first point of information about the lawyer (personal website) or the firm. Nowadays, people search for information on the internet first before they call or go to a specific establishment or service. If the website is properly done, with enough informative information, and with great customer support, people will engage, recommend, and share information across all social media platforms, thus helping in promoting the site and the firm.
Before we proceed to the components of the site, it is also nice to note that there are two ways on how to create a website. One is by doing it yourself using the available templates or sites. This is nice if there is a budget constraint, most especially if the lawyers are starting out, and they want to establish their name and services. The second one is hiring a professional web design company or agency. This option is suitable for those who are already practicing and has clients, and who would want to upgrade and update. The disadvantage would be it is a little pricey at times compared to the basic or free ones. So what makes a good lawyer website? Below are some guidelines that we can use to ensure that the site is effective, informative, and user-friendly.
- The Website Logo – The logo stands as the brand label for the website. It should be placed on the homepage and can be utilized all throughout the site. (Header and Footer)
- The Header – This contains information that is important to website navigation.
- The Menu – This contains the information inside the website. People can reference the menu if they want to check out the pages, articles, or other information about the website.
- Social Media Plugins – This can make the articles spread more through the use of social media platforms.
- The Footer – The website’s summary is found at the footer. Typically, the footer will provide vital website links or, in certain cases, links to all of the website’s pages. To secure the information on your website and let visitors know when it was last updated, a copyright and date stamp is typical. The footer contains any further relevant information, such as a tiny contact form, a call to action, a scrolling photo gallery, or any other persistent material you want to display at the bottom of every page.
- Website Optimization – This helps boost the presence of the websites in different areas on the internet.
- A website should be compatible not only with the computer but most especially in mobile formats. People spend a lot of time on their phones, and having a responsive website means that they can see the site without any obstructions.
- Details about the firm and how it has helped a lot of clients through the years.
- Lawyer Information and Biographies – It adds credibility to the site if the credentials, achievements, and cases handled by the firm’s lawyers are included and updated.
- Practice Area Pages – Detailed information about the services that the lawyer provides. Common law or case questions asked by guests and clients should also be included in this area.
- Blog or Knowledge Information Page – It would be great to share information about common questions and case scenarios so that people will see the website as the source of knowledge, downloadable resources and articles which leads to increased credibility and expertise on the subject matter.
- Contact Information – Contact details should be uniform across all platforms, whether it is in Google, Facebook or other sites, the contact information should all be the same.
These are just some major aspects of a remarkable lawyer website. A lawyer can add more to it or modify it as long as it does not lose the worthiness of the site. Feel free to check out other resources that might be helpful in making the site a noteworthy one.