Lawyer Website Template: 7 Tips For Preventing A Website Disaster
Attorneys, who are in the market to purchase a lawyer website template, should avoid dangerous pitfalls that await the first-time template buyer. Don’t let yourself get caught in the bait-and-switch that so many companies get you sucked into. These 7 tips will help you avoid some of the critical mistakes so many of your colleagues have unfortunately made.
Tip 1: Legal Expert Design
Don’t trust just anyone to select a lawyer website template from. Why? Because their designs are many times business designs with different photos slapped in. Select a company that specializes in legal website templates so you are assured that every page, not just the front page, is custom tailored to your needs.
Another benefit to selecting a law firm website template expert is their knowledge of your target audience. A personal injury lawyer needs a very different approach to their website than does a family law attorney. One size does not fit all. Selecting a company that understands lawyers, your practice areas and your potential clients needs will make a big difference in the long run and save you precious time.
Tip 2: Secure Encrypted Hosting (SSL)
It is critical today that your website is hosted on a “secure, encrypted server” or SSL if you want to use the technical term. Why?
- To ensure all data that is passed through your website doesn’t get picked up by hackers and sold on the dark web
- Pass Google’s scan when they look at your site to ensure it doesn’t get blacklisted
All data that is passed through your website needs to be protected and the host you select is the only one that can ensure this happens for you. Insist on having your site have a SSL (Secure Sockets Layer). How do you know if your site has one? Simply open up your site and if it doesn’t have https before the www and only has the http – then your site isn’t secure and encrypted.
Allowing your site to be vulnerable and without a SSL is one of the quickest ways to get your site blacklisted on the search engines. Just tell your website host you want your site secured with an SSL.
Tip 3: Law Firm Branding
Branding your firm is important if you want your firm to have a positive reputation in your town. Many law firm website template builders will provide you a template logo or even put their logo at the top of your site.
According to Nelson Research, visitors to your website will look at your site in the shape of an F. This means they will start at the top left and look at your logo, they will scan across the page to the right and look for your phone number. Then research shows they will scan back across the page and look down the left side of your website before going anywhere else.
It is important to the success of your website to avoid having other companies branding at the top of your page. This will hurt your ability to connect with your client, make it appear that you are not a seasoned attorney and turn potential clients off.
Ensuring your law firm branding, with a professional logo, is key to establishing that all important first impression. Select a professional law firm website template company to ensure you make the best first impression possible.
Tip 4: Current Google Optimization
Did you know that 74% of all legal consumers visit law firms’ websites will take action? This stat is just going to get higher and higher as time goes on.
Having your site optimized for Google, Yahoo & Bing will ensure your site is found when someone is on the hunt for a new lawyer.
Optimization takes time to complete properly. It first takes someone to research what keywords generate new cases, what the level of competition is on each keyword, reformatting the page code and text to include that keyword and testing to ensure it is accepted.
Once it is done, you don’t have to do it again for a year or two. It is worth doing it right the first time.
Tip 5: Regular Critical Updates
Google changes the way it ranks about 550 times each year. Most are updates that the public never sees or recognizes. About monthly Google will do major updates that they publish and outline to ensure the public is aware of.
Here is an outline of those changes over the years:
It is important you have a lawyer website template builder who understands these updates, makes you aware of them so you can keep your website current and compliant.
Tip 6: Importing Your Content
Writing and importing the content or text for your website is the most time consuming and frustrating task for all lawyers. It is also the most ignored but one of the most important aspects of your website. Most template builders will require the client to import and write their own content.
There are select few that will do this for you at no charge. Ensure you select one of these providers to ensure you aren’t left with a half completed website and a lot of frustration.
Having someone else take care of this will reduce 75-85% of the time it takes to get your website live.
Tip 7: Annoying Expensive Extras
Free is such a seductive word these days. Is anything in this life for free?
Know that if you select a free website builder to take care of your lawyer website template project, you will certainly be not be escaping without having to pay for hosting, domain name, email and other critical services. Ensure that you are comparing apples-to-apples so that you don’t get taken advantage of.
Following these 7 tips will surely help you prevent wasting your time, getting ripped off and frustrated with the entire process. It takes just a little bit of time to explore what is out there to ensure you get the best product, best price and most of all, best service. Your time is more valuable than your cash.