Law Firm Blog Topics Your Clients Will Notice and Read

 

Content

So now you already have your new website, and from previous readings, you found out that websites need to be updated and maintained. Maintenance can be done by your web developer/ designer or service provider. Updating it is a more tedious task, and sometimes you need to be the one to update it.

How do you update your site? There are a lot of ways of doing that, but one of the most popular things to do is to write a blog within your website to keep it fresh at all times.  As lawyers, it is hard to juggle your schedule, but a lot of importance has to be given to your site as well since your website is a representation of you in the digital world.  Thinking about what topics to write on your blog?  We have summarized a list for you. Please read on.

8 Law Firm Blog Topics Your Clients Will Notice and Read

1. Update clients what are the recent events at your law firm

Are you proud of a new practice certification? Is your firm getting a new attorney? Is this a new service you’re promoting? All of these are materials for a blog post. Please note that legal office-related material should be kept to a bare minimum. In the same way that you could find a buddy or a friend annoying if they just post images of themselves on Facebook, talking to your subscribers and customers about yourself or your legal practice on a regular basis can quickly become boring.

What;s New

2. Post questions clients ask  and answer it

If you have a client or court meeting, take note of questions asked during those meetings. If you run out of questions from your primary source, visit forums, LinkedIn questions,  or questions made on other blogs/blog comments if you don’t have “genuine” queries. Start with genuine, contemporary issues, regardless of the source.

Q and A

3. Give educational legal information for your readers

Blog what you know as a lawyer? This is an area where you may really excel as an attorney, enhancing your reputation and credibility while also engaging and educating your audience. It’s a win-win situation.

Case Files

4. Feature a client

Featuring a specific customer and how you assisted them in their case helps them feel valuable also while showcasing your firm’s capabilities. If you practice a more delicate form of law, you can always keep your clients secret, but highlighting your cases can help you create trust amongst your readers.

Spotlight Session

5. Share relevant cases

If you have any high-profile cases relevant to your subject area that have received national or local attention, you can debate and analyze them from the perspective of an attorney practicing in that field. Analyzing high-profile cases can sometimes help your target audience understand how an attorney would approach their own case.

Legal Cases

6. Debunk law misinformation

Despite the fact that it may seem contradictory, there is a great deal of misinformation out there. It can be beneficial to debunk myths and warn your audience about potentially harmful actions. An example would be when a lawyer writes about common estate planning blunders and misunderstandings. The blog entries are brief packets of “truths” that readers find incredibly useful.

Don't

7. Problems and solutions

For law companies, this is one of the most effective forms of subjects. Your customers come to you because they have a legal issue that needs to be resolved. You can address typical legal issues and some of the most efficient answers and write it on your blog. This positions you and your company as thought leaders and experts in your sector.

Problem and Solution Brick

8. Conduct interviews with other lawyers

This is a nice approach to create an interlude from your regular blogging content while also utilizing some multimedia capabilities (podcasts, videos). Consider interviewing other area judges, clientele or subject-matter experts who have had success with your firm. This can be a valuable networking opportunity as well as a source of fascinating, unexpected content for your readers.

Interview

Your goal is to make sure that everyone has an opportunity to read them. Don’t forget to promote your blog entries via your social media profiles and email.

Your blogs should be kept under your site and not in others, mainly for proprietary reasons and for people to know that you did those blogs were written by you unless, of course, you have an agreement with some clients. Creating a website is not that tedious, most especially if you seek help from professionals. But if money is really the concern then better to use a lawyer website template.  Contact us to learn more.